A Commercial Fixtures Distributor wanted to generate new revenue from a more robust e-commerce site - so they called Main Event Digital.
CLIENT CASE STUDY
A Commercial Fixtures Distributor wanted to generate new revenue from a more robust e-commerce site - so they called Main Event Digital.
Enhanced Navigation:
Main Event enhanced website navigation with visuals to help consumers find items quickly and easily - increasing conversions.
MAIN EVENT STEPPED INTO THE RING AND:
Developed a Shopify Theme with a more e-commerce focused design
Improved the visitor experience to make it easier for customers to find products
Optimized website taxonomy to feature the most-profitable and most-popular items
Implemented images-based navigation
Improved search functions
Redesigned product catalog and product hierarchy
Integrated Shopify with
- - Google Shopping
- - Bing Shopping
- - Increased Amazon
Listings
Incentives:
Created incentive offers to attract consumers to sign up for the company newsletter; growing the email list.
MAIN EVENT DIGITAL ALSO:
Made website more responsive and improved site speed
Developed unique product content for all items
Focused on SEO and brand visibility
Included:
- - More photos
- - More product details and specs
- - Better product tagging
Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly
Integrated conversion
optimization tools,
including:
optimization tools,
including:
- - Abandoned Cart notifications
- - Exit Intent notifications
- - Cross-Sell/Up-Sells
- - Social Proof
- - Email nurture
campaign to keep
customers engaged
Live Chat:
Added a responsive live chat - active during business hours so customer service can answer questions in real-time.
Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.
THE END RESULTS
Grew e-commerce sales by more than 1,500% after year one
Main Event Digital brings a rockstar team to the table and I highly recommend them.
Adi Klinghofer
Co-Owner / VP Prestige Distribution
MAINEVENTDIGITAL.COM
