Combase is a leading company providing cutting-edge point-of-sale solutions for businesses across various industries. The company offers state-of-the-art retail and payment solutions, allowing businesses to efficiently manage transactions, inventory, and customer relationships. Combase's clients span retail, hospitality, and other sectors, where seamless, reliable, and secure point-of-sale systems are crucial.

Goals for the LinkedIn Outreach Engagement
The primary objectives for this LinkedIn outreach campaign were:

- Acquire 125 new connections across key industries and trade shows.
- Engage actively with at least 30 leads through LinkedIn to drive business conversations.
- Create new prospect lists for future cold email outreach and other marketing efforts.

Engagement Plan
The LinkedIn outreach engagement was focused on leveraging a multi-campaign strategy aimed at pre and post-event trade show participation. The proposed plan included the following types of campaigns:
- General Outreach/Prospecting Campaigns: Targeting potential new clients within key industries and regions.
- Re-Engagement Campaigns: Reconnecting with previously identified leads to nurture relationships.
- Tradeshow Campaigns: Focused on pre and post-event outreach, ensuring meetings with potential prospects attending industry events.

Campaign(s) Type and Approach
The Outreach Engagement was divided into three campaigns:

1. SEAA - June 2024 Pre-Conference Outreach
This campaign targeted attendees of the SEAA conference, aiming to engage them prior to the event to facilitate in-person connections during the show. The campaign focused on Michael D., targeting prospects in specific roles aligned with Combase's services.

2. MWAA 2024 in Chicago
This campaign targeted attendees of the MWAA (Midwest Acquirers Association) trade show. The goal was to introduce Combase’s services and arrange on-site meetings at the event.

3. RetailNOW in Las Vegas
The final campaign focus was to highlight Combase’s VIP events at RetailNOW and drive on-site meetings during the show. This strategic combination ensured higher visibility and engagement for the client team.

Although an additional email blast was proposed just before SEAA to capitalize on the prospect list, the client chose to proceed with their own email campaign instead.

Campaign Scope
The outreach engagement was highly targeted to trade show attendees and relevant industry prospects. These campaigns targeted individuals mainly in the United States who would be attending the events, with a primary focus on setting up in-person meetings during each show.

Outreach Engagement Results
The campaign series yielded excellent results, surpassing the initial goals:
- Total Connection Requests Accepted: 150
- Total Engagements: 68 leads actively responded and engaged in meaningful conversations.
- Total Acceptance Rate: 18%
- Total Response Rate: 29%

These campaigns successfully created an increased awareness of Combase’s trade show presence and facilitated numerous face-to-face meetings at each event.