Fractional CMO - Staff Augmentation
Unlock Exponential Growth with a Fractional CMO from Main Event Digital
Ready to elevate your marketing strategy and drive significant results without the commitment of a full-time Chief Marketing Officer?
For over 28 years, Main Event Digital has been the trusted champion in B2B e-commerce and marketing, delivering knockout success for businesses just like yours.
We understand the unique complexities of the B2B landscape and have a proven track record of crafting winning strategies that deliver measurable ROI.
Now, you can tap into this deep expertise with our Fractional CMO service, providing you with on-demand access to seasoned marketing leadership.
Imagine having a strategic marketing powerhouse guiding your every move. Our Fractional CMO service, often led by our founder, Mike Mayer, brings nearly 30 years of senior-level experience in digital marketing and e-commerce directly to your team.
Mike has a passion for driving growth and a history of transforming marketing departments into revenue-generating engines.
His extensive background includes progressive B2B e-commerce leadership as E-Commerce Manager at Thermo Fisher Scientific, E-Commerce Director at Crescent Electric Supply, and VP of E-Commerce at US Electrical Services (CED), combined with being a fractional CMO for nearly 100 B2B businesses in his role as CEO of Main Event Digital.
Our Fractional CMO service provides comprehensive strategic guidance, including:
- Strategic Planning & Roadmap Development: Define clear marketing goals aligned with your business objectives, develop comprehensive strategies with timelines and budgets, and create actionable roadmaps for implementation and optimization. 🗺️
- Brand Strategy & Positioning: Refine your brand identity and messaging, identify your ideal target audiences, understand their needs, and craft a compelling brand story and value proposition that resonates. 📣
- Go-to-Market Strategy: Plan and execute successful product and service launches, develop effective pricing and distribution strategies, and create compelling marketing campaigns to generate strong demand. 🚀
- Digital Marketing Strategy: Oversee all aspects of your digital presence, including SEO, SEM, social media, email, and content marketing. We'll develop and implement data-driven campaigns that drive leads and conversions, while continuously analyzing website traffic and user behavior for optimization. 📈
- Content Strategy & Creation: Develop and implement a content strategy that aligns with your brand and target audience, overseeing the creation of high-quality content (blog posts, videos, social media, etc.) optimized for search engines and social platforms. ✍️
- Lead Generation & Sales Enablement: Implement effective lead generation campaigns across multiple channels, provide your sales team with the tools and resources they need to close deals, and track and analyze lead conversion rates to improve sales effectiveness. 🤝
- Marketing Budget Management & ROI Analysis: Develop and manage your marketing budget effectively, track key performance indicators (KPIs), analyze the ROI of your campaigns, and identify areas for improvement and optimized spending. 💰
- Team Leadership & Mentoring: Provide guidance and mentorship to your existing marketing team, fostering a collaborative and high-performing culture, and developing the skills of individual team members. 🧑🏫
- Market Research & Competitive Analysis: Conduct in-depth market research to stay ahead of industry trends and competitor activities, analyze market data to identify opportunities and threats, and use these insights to inform your strategic decisions. 🔍
- Building & Maintaining Relationships: Build and nurture strong relationships with key stakeholders, including clients, partners, and industry influencers, representing your brand at events and expanding your network. 🌐
Stop feeling overwhelmed by your marketing challenges. Leverage the strategic power of a seasoned CMO without the full-time commitment.
Our Fractional CMO service, spearheaded by Mike's extensive experience and Main Event Digital's proven track record, is your key to unlocking exponential growth and achieving your most ambitious business goals.
Ready to gain a strategic marketing advantage? Get started today!
Fractional CMO - Staff Augmentation
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
How are clients billed?
No matter what size your business is, Main Event Digital has a plan that will fit your needs and budget. We invoice each month with payments due via bank transfers, check, or company credit card.
How long does an engagement last?
Many of our packages will run for multiple months. Ask us for particulars. Or, take advantage of our monthly plans.
Do you perform a la carte projects or only ongoing services?
Both. We can build a custom work plan that fits your needs. On shorter projects, we can provide you with a quote up-front, based on project parameters.
Will Main Event work with our existing marketing team?
We can integrate seamlessly with your existing team to manage tasks and projects that you do not have the bandwidth to perform, as well as act as your entire digital marketing and sales team.
Your dedicated project manager will make sure that every task within your contract scope is met on time and on budget.
Main Event can also provide training and team development for your existing staff so that they have the tools to maintain the performance of any marketing campaign we build going forward.
What reports will we receive?
Each week, you will receive project status updates that include milestones met, tasks outstanding, performance benchmarks, strategy insights as well as ROI performance.
Your project manager will work with you to tailor these reports to the data and performance indicators most important to you.
Need more help?
We're here to help. Feel free to call, text or email!
FAQs
See our FAQ page for more.
How are clients billed?
No matter what size your business is, Main Event Digital has a plan that will fit your needs and budget. We invoice each month with payments due via bank transfers, check, or company credit card.
How long does an engagement last?
Many of our packages will run for multiple months. Ask us for particulars. Or, take advantage of our monthly plans.
Do you perform a la carte projects or only ongoing services?
Both. We can build a custom work plan that fits your needs. On shorter projects, we can provide you with a quote up-front, based on project parameters.
Will Main Event work with our existing marketing team?
We can integrate seamlessly with your existing team to manage tasks and projects that you do not have the bandwidth to perform, as well as act as your entire digital marketing and sales team.
Your dedicated project manager will make sure that every task within your contract scope is met on time and on budget.
Main Event can also provide training and team development for your existing staff so that they have the tools to maintain the performance of any marketing campaign we build going forward.
What reports will we receive?
Each week, you will receive project status updates that include milestones met, tasks outstanding, performance benchmarks, strategy insights as well as ROI performance.
Your project manager will work with you to tailor these reports to the data and performance indicators most important to you.