About the Company
Power Bolt and Tool (PBT) was previously a commercial tool company that operated out of three brick-and-mortar stores in Central Florida.
They wanted to reach customers outside of the state of Florida and they had no way to do that.
Industrial & Commercial Tool Supply
25 employees | 3 branches
Florida, USA
$12M Annually
Problem Identification
E-Commerce
PBT had a WordPress website that was not set up for E-commerce or conversions. Their website only served to drive people into their stores and provide data and specs on the tools that their customers were using.
PDP
After MED helped PBT launch e-commerce, we faced incomplete product data on Product Description Pages (PDPs), preventing products from qualifying for Google Merchant Center.
Pricing
PBT also faced challenges in properly pricing products online to stand out in a competitive market. Before working with MED and due to limited in-store sales, they had no e-commerce experience and no way to grow beyond Florida.
Our Innovative solutions
Full E-commerce Experience
Instead of expanding to another state or building a new store, PBT partnered with MED to create a Shopify site for nationwide orders, seamlessly transferring all content and assets.
Product Description Pages Solutions
Additionally, MED was successful in obtaining information and data on thousands of SKUs, allowing Power Bolt and Tool’s products to qualify for Google Merchant Center (and create a much better experience for users).
Pricing Automation
MED equipped PBT with tools to adjust pricing in real time, automating the process for efficiency. We also set minimum pricing thresholds to ensure profitability, allowing PBT to stay competitive.
Impact on company
1. Lead Generation
$260k in revenue came from web customers, with $112k from Shopify. Converting Shopify accounts to commercial ones has added real value, surpassing Shopify sales.
2. Immediate Growth
Power Bolt and Tool’s revenue has grown 28.5% in the last 12 months.
3. 2023 Sphere 1 Awards
#1 Top Member by Largest % of Purchase Growth, Top 10 in the Gateway for Growth Category, and Top 10 in the Overall Score Category
Client Testimonial
Although there have been many things MED has delivered that have worked out well (SEO, content, development, lead generation, and UI/UX), there are two problems they solved that were essential. They gave us the ability to properly price our products online so that we could compete, and they gave us access to experts in the fields PBT needed for countless deliverables. MED has made it possible through those two solutions to compete on price nationwide, gain leads all over the country, and produce an exceptional site that is increasing the value of Power Bolt and Tool every day.
Tony King
Founder
Power Bolt & Tool