About the Company
A Commercial Fixtures Distributor wanted to generate new revenue from a more robust e-commerce site - so they called Main Event Digital.
Main Event enhanced website navigation with visuals to help consumers find items quickly and easily - increasing conversions.
Problem Identification
MAIN EVENT STEPPED INTO THE RING
- Developed a Shopify Theme with a more e-commerce focused design
- Improved the visitor experience to make it easier for customers to find products
- Optimized website taxonomy to feature the most-profitable and most-popular items
- Implemented images-based navigation
- Improved search functions
- Redesigned product catalog and product hierarchy
- Integrated Shopify with
- Google Shopping
- Bing Shopping
- Increased Amazon Listings
Marketing
- Made website more responsive and improved site speed
- Developed unique product content for all items
- Focused on SEO and brand visibility
Included:
- More photos
- More product details and specs
- Better product tagging
- Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly
- Integrated conversion optimization tools, including:
- Abandoned Cart notifications
- Exit Intent notifications
- Cross-Sell/Up-Sells
- Social Proof
- Email nurture campaign to keep
customers engaged
Our Innovative solutions
Incentives
Created incentive offers to attract consumers to sign up for the company newsletter; growing the email list.
Live Chat
Added a responsive live chat - active during business hours so customer service can answer questions in real-time.
Repeat-Business Program
Developed a system to attract construction professionals and property managers to return again & again.
Impact on company
Sales Growth
Grew e-commerce sales by more than 1,500% after year one
Client Testimonial
Main Event Digital brings a rockstar team to the table and I highly recommend them.
Adi Klinghofer
Co-Owner / VP Prestige Distribution
Prestige Distribution, Inc.