About the Company
A manufacturing startup readying to launch a breakthrough design for a hand-sanitizer dispenser partnered with Main Event Digital to ensure they immediately became a market leader.
Created an E-Commerce Website which includes a Dealer Portal & Sales Rep Locator
Problem Identification
E-Commerce
- Built a website on Shopify where consumers or businesses could purchase a Sani-Spire or request a quote for a custom unit
- Set up an ERP system to help manage costs BOMs, inventory & orders
Product
- Helped register new UPCs & trademarks
- Listed their products on Amazon & Walmart marketplaces
Marketing
- Launched PR campaigns resulting in spots on WGN an other local news channels
- Designed all sales sheets, marketing fliers, emails, and even billboards
Sales Consultation
- Created a password-protected Dealer Portal where distributors can access important documents
- Created a Sales Rep Incentive program where salespeople can compete for prizes
Our Innovative solutions
Full E-commerce Experience
- Made website more responsive and improved site speed
- Developed unique product content for all items
- Focused on SEO and brand visibility
Included:
- More photos
- More product details and specs
- Better product tagging
- Added responsive Live Chat and quote forms to improve customer service and to allow the Prestige team to respond quickly
- Integrated conversion optimization tools, including:
- Abandoned Cart notifications
- Exit Intent notifications
- Cross-Sell/Up-Sells
- Social Proof
- Email nurture
- campaign to keep
- customers engaged
Amazon Seller
Repeat-Business Program:
Developed a system to attract construction professionals and property managers to return again & again.
Impact on company
Sales Growth
Main Event Digital helped Sani-Spire achieve six-figure sales within the first 6 months and set up a distribution & sales network across the country.
Client Testimonial
We chose to outsource our marketing to Main Event Digital because of their 25 years of digital marketing experience. Mike Mayer and his team guided us through every step in the process and were laser-focused on customizing a strategy to launch Sani-Spire.
Steve Cadkin
Founder of Sani-Spire
Sani Spire